Netflix for games is a crude but suitable comparison. It features an ever-growing library of games both new and old, many of which are available to play as part of the membership from day one of release, including all major first-party releases from Microsoft such as Halo Infinite, Gears 5 and Forza Horizon 5. New to this? Well, Xbox Game Pass allows you to play hundreds of games on console (including both Xbox Series X and Xbox Series S) and PC. Get three months of Xbox Game Pass Ultimate for just $1/£1.If that's tempted you to try it out for yourself to see what's already available today, then you can get a three-month membership to the top tier of Microsoft's gaming subscription service, Xbox Game Pass Ultimate, for just $1 / £1 - saving you over $40 / £30 off the usual price. Microsoft is also looking to subtly shift the price of Game Pass around the friends & family plan that is slowly rolling out around the world, charging a little bit more per month, but making it more cost effective for families with multiple consoles.We're fresh off a big weekend of news at the Xbox and Bethesda Showcase where it seemed like 90% of the upcoming Xbox games on show will be included as part of Xbox Game Pass. Starfield in particular is likely to push subscriber numbers, with PlayStation gamers perhaps turning to xCloud game streaming to check out the latest game from the makers of Skyrim and Fallout 4.
Speaking of which, Microsoft is hoping to have some major hits on their hands in the form of Redfall and Stafield later this year. Far better to take it away now and then potentially bring it back for major game events and to spur on engagement during slower time of year and the Xbox release schedule. It’s more than four years since the offer was first made in 2018 – Game Pass Ultimate’s debut at E3 2019 made it effectively permanent – and with Microsoft saying in recent months that they feel they had largely saturated the console audience, it could be they’re no longer seeing the required returns and engagement with the promotion.
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